OVERVIEW AND VISION
The name that spells comfort and convenience, PIGEON is an international market leader in mother and baby care products.
The PIGEON logo comprises two hearts - those of the mother and her baby. The baby's tiny heart is embraced by the mother's large heart, depicting the endless love a mother showers on her baby. PIGEON strives to be an even larger heart, which embraces both mother and baby and hope at PIGEON.
PIGEON was founded in 1957 in Japan by Yuichi Nakata whose vision to provide quality, comfort, convenience and affordability in one brand of mother and baby care products has made PIGEON into the market leader today.
Mr. Nakata developed his own unique methods to study the sucking mechanism of babies and his research data has contributed to the development of artificial teats. Mr. Nakata identified the unique movements of the tongues of babies when they sucked milk. Scientifically named “Peristaltic Movements” much later, they formed the basis of all the bottles and nipples made in the PIGEON research center. For over 5 decades, PIGEON has dedicated research capabilities towards the sucking behavior of babies. Having established a solid foundation of research, PIGEON is recommended today by most top medical and academic professionals
With a range of products encompassing every need in maternity and baby care, PIGEON is a one-stop shop for mothers and mothers-to-be. Spreading its wings to over 40 countries, PIGEON is the top player in the baby care category.
RESEARCH AND DEVELOPMENT
PIGEON promotes the healthy development of babies and the happiness of the mother and family through innovation and invention. The basis of our strong growth is our even stronger Research & Development (R&D) unit. Based on three important processes, we create products that suit your exact needs :
At the core of R&D activities is our Central Research Centre (CRC) established in 1991 in Tsukuba Mirai city in Ibaraki Prefecture. Standing by our commitment to offer intelligent solutions, we opened a special wing of the CRC in Singapore in 2011 to collect statistical data relevant to breastfeeding related products.
From initial studies by attaching cameras to the bottom of baby bottles, to using ultrasonic echo results, we are moving with the times. Adapting new technology and materials along with expert knowledge and a passion to offer the best has taken the PIGEON product research to great heights. This quest to offer new products is a continually evolving one and imagination is the limit!
The popular range of PIGEON bottles and nipples are a result of over 50 years of research in suckling science. Our “Bonyu Jikkan” baby bottle nipples (SofTouch™ Peristaltic PLUS bottles) are one of our very successful applications of research in the field of baby feeding. Launched in 2010, these nipples offer the most natural feeding experience to your baby.